VINTAGE CAR SPECIALIST
What is Priming?
Priming is the unconscious form of human memory in which a stimulus influences the actions that will be later performed by an individual. In order words, if we see something familiar to us it will trigger an association in our brains that makes it easier for us to identify words and objects that relate to what we previously encountered. For example, if someone shows us the word apple our brain will automatically start associating the word apple we things that might relate to it such as the fruit, an iPhone, and even Steve Jobs.
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REFERENCES
Harris, J., Bargh, J., & Brownell, K. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28(4), 404-413.
Janiszewski, C., & Wyer, R. (2014). Content and process priming: A review. Journal of Consumer Psychology, 24(1), 96-118.
Magaraggia, C., Dimmock, J., & Jackson, B. (2014). Motivational priming as a strategy for maximizing exercise outcomes: Effects on exercise goals and engagement. Journal of Sports Science,32(9), 826-835.
Schüler, J., Brandstätter, V., & Baumann, N. (2015). Effects of implicit failure priming on cognitive and motor performance in elementary school children. Swiss Journal of Psychology,74(1), 83-90.
Wansink, B., Shimizu, M., & Camps, G. (2012). What would Batman eat?: Priming children to make healthier fast food choices. Pediatric Obesity, 7(2), 121-3.